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Tree2Bar Stories

Insights, reflections, and real-world lessons from the cocoa and chocolate sector. Drawing on technical expertise, origin experience and industry perspectives, Tree2Bar Stories explore the challenges, opportunities, and innovations shaping cocoa from tree to bar.

Chocolate bloom — one of the most complex quality issues the confectionery industry faces.

Chocolate bloom — one of the most complex quality issues the confectionery industry faces.

Chocolate bloom — one of the most complex quality issues the confectionery industry faces.

This is Where Poor Quality Cocoa Starts - Why Fermentation is Critical for Cocoa Quality

This is Where Poor Quality Cocoa Starts - Why Fermentation is Critical for Cocoa Quality

This is Where Poor Quality Cocoa Starts - Why Fermentation is Critical for Cocoa Quality

Cocoa & Vanilla: Two Raw Materials, One Lesson — Concentrated Sourcing Is a Major Risk

Cocoa & Vanilla: Two Raw Materials, One Lesson — Concentrated Sourcing Is a Major Risk

Cocoa & Vanilla: Two Raw Materials, One Lesson — Concentrated Sourcing Is a Major Risk

“So you’ve never tasted chocolate before?”

“So you’ve never tasted chocolate before?”

“So you’ve never tasted chocolate before?”

Beyond Cacao: The Wider Theobroma Family

Beyond Cacao: The Wider Theobroma Family

Beyond Cacao: The Wider Theobroma Family

Is Indonesia really the world’s #3 cocoa producer? It depends what data you use… and who you ask.

Is Indonesia really the world’s #3 cocoa producer? It depends what data you use… and who you ask.

Is Indonesia really the world’s #3 cocoa producer? It depends what data you use… and who you ask.

Unfermented Cocoa and Market Perception: Where Indonesia Stands Today

Unfermented Cocoa and Market Perception: Where Indonesia Stands Today

Unfermented Cocoa and Market Perception: Where Indonesia Stands Today

Brazilian Cocoa, Three Ways – How Origin Shapes Flavour

Brazilian Cocoa, Three Ways – How Origin Shapes Flavour

Brazilian Cocoa, Three Ways – How Origin Shapes Flavour

Why Shade Matters: Lessons From the Field in Uganda’s Cocoa Belt

Why Shade Matters: Lessons From the Field in Uganda’s Cocoa Belt

Why Shade Matters: Lessons From the Field in Uganda’s Cocoa Belt

Uganda’s Cocoa Sector: Expanding Potential, Persistent Constraints

Uganda’s Cocoa Sector: Expanding Potential, Persistent Constraints

Uganda’s Cocoa Sector: Expanding Potential, Persistent Constraints

Ugandan Cocoa in Focus — Field Insights from Two Weeks on the Ground

Ugandan Cocoa in Focus — Field Insights from Two Weeks on the Ground

Ugandan Cocoa in Focus — Field Insights from Two Weeks on the Ground

John Newell, founder of Tree2Bar cocoa and chocolate consultancy, tending to dried cocoa beans

John Newell, founder of Tree2Bar cocoa and chocolate consultancy, tending to dried cocoa beans

Introducing Tree2Bar: Delivering the end-to-end integrated perspective the cocoa and chocolate sectors need

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